Though we hate to admit it, humans now spend the majority of their lives looking at a screen. Whether it be TV, computer, or a phone screen, that is where we get our information, buy our clothes, groceries, and anything else sold on Amazon, and where we stay ‘connected’ with people. It’s because of thisContinue reading “The Benefits of Social Media Marketing”
KPI, or Key Performance Indicators, are an important part of tracking a company’s progress and growth. The textbook meaning of key performance indicators is a set of quantifiable measurements that are used to gauge the progress of a company’s long term performance. KPIs specifically help determine a company’s strategic, financial, and operational achievements, especially compared toContinue reading “The Key to KPI’s”
Like it? Pin it! Pinterest was the newest social media platform back in 2010. I remember it well, I was a senior in high school and naturally I had to find out what this new site was all about. Pinterest is an online bulletin board where users can virtually ‘pin’ their favorite hairstyles, home décor,Continue reading “Very PINteresting”
The days of Don Draper and Peggy Olson are long gone. The time of advertisers creating story boards to present to a company to market cigarettes’, alcohol, women’s apparel have dissolved. The marketing world has to change as technology evolves and boy has it evolved over the last 20-30 years. In today’s technology age, ratherContinue reading “Do It for the Gram”
In every company, especially large entities, there are different departments that are dedicated to handling certain aspects of the business. For example, the sales are is in charge of generating and maintain new and current clients or customers. The marketing are is in charge of creating new and exciting ways to advertise and market theContinue reading “The Importance of the Hub and Spoke Method”
After doing research on this brand, I have found myself at a cross-roads of weather to purchase their products now, knowing what I have learned. Nestle is a well known, popular company that has over 8,000 brands from cereal, to chocolate, to water, but they are also known for the longest running boycott against them.Continue reading “Ethical Wrong-Doings by Nestle”
Ulta Beauty Examine the brand mission and vision for each brand and explain how the brand name, logo, or slogan succeeds or fails to communicate the brand identity to consumers, competitors, and various stakeholders. What does the brand who successfully positioned itself do well? How does the brand with the weak or failed positioning strategyContinue reading “The Importance of Brand Positioning”
Identify a retail brand that you believe is socially or ethically responsible. Ben & Jerry’s is a well known ice cream brand that holds itself to the highest standard of social issues. Over the years, this company has been very outspoken about a variety of social issues and causes, such as 1% for Peace, ArtificialContinue reading “Green For Profit or Green for the Environment?”
What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? In the ongoing battle of Apple vs. Android, it really depends on who you ask the question to on which company is the ‘top dog.’ In my opinon, as an Apple consumer, I amContinue reading “5-1 Top Dog Vs. Underdog”
“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”
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