The Key to KPI’s

KPI, or Key Performance Indicators, are an important part of tracking a company’s progress and growth. The textbook meaning of key performance indicators is a set of quantifiable measurements that are used to gauge the progress of a company’s long term performance. KPIs specifically help determine a company’s strategic, financial, and operational achievements, especially compared toContinue reading “The Key to KPI’s”

Very PINteresting

Like it? Pin it! Pinterest was the newest social media platform back in 2010. I remember it well, I was a senior in high school and naturally I had to find out what this new site was all about. Pinterest is an online bulletin board where users can virtually ‘pin’ their favorite hairstyles, home décor,Continue reading “Very PINteresting”

Do It for the Gram

The days of Don Draper and Peggy Olson are long gone. The time of advertisers creating story boards to present to a company to market cigarettes’, alcohol, women’s apparel have dissolved. The marketing world has to change as technology evolves and boy has it evolved over the last 20-30 years. In today’s technology age, ratherContinue reading “Do It for the Gram”

Ethical Wrong-Doings by Nestle

After doing research on this brand, I have found myself at a cross-roads of weather to purchase their products now, knowing what I have learned. Nestle is a well known, popular company that has over 8,000 brands from cereal, to chocolate, to water, but they are also known for the longest running boycott against them.Continue reading “Ethical Wrong-Doings by Nestle”

2-1 Blog-Under Armour

“I am woman, hear me roar,” as Helen Reddy so famously sang. Women were the focal point of the 2013 Under Armour marketing campaign that launched the brand into a new market segment. This was a market segment that had been targeted by Under Armours top competitor, Adidas, however the campaign for Adidas did notContinue reading “2-1 Blog-Under Armour”


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